Posted on Mon, May 03, 2010
by Jeremy Willinger
Any good relationship (or blog posting) begins with a clear introduction. When presenting yourself to a potential employer, you are likely to start with a cover letter to introduce your arsenal of excellent referrals and polished résumé. Underlying this process, of course, is knowledge of business and workplace etiquette. Just as there are rules about the etiquette of business dining, there are also guidelines for creating a good cover letter.
The number one rule for any cover letter is to show your potential employer the same courtesy that you would exhibit in the position. Misspelling the name of the company or contact person, typos, and other glaring mistakes are sure to relegate your résumé to the trash bin.
Proper business etiquette also demands that research be completed before sending off your résumé. Think of the cover letter as a handshake, elevator pitch, and initial interview, all wrapped into one— your chance to make the best impression possible. By looking into the company and referencing past and current clients, brands, or other corporate initiatives, you show the potential employer that you are aware of their endeavors and have done your due diligence. This also provides an opportunity to relate their projects to your background and skills, as each cover letter should be customized to highlight specific talents relevant to the advertised position.
When discussing your previous experience, the cover letter is not the place to outline all of it. The cover letter should be offered as a highlight reel—and a chance to spotlight how your prior work may complement this future role. Proper business etiquette also dictates that the cover letter be used to mention other facts not included on the résumé that have relevance to the position being applied for (leadership positions in volunteer organizations, for example).
Any good cover letter should be succinct and to the point. Aim for it not to exceed three to four paragraphs, the last paragraph being a wrap-up with the next steps clearly outlined -i.e.: “My résumé is included for your consideration. Thank you for your time, and I look forward to hearing from you.” After sending, proper business etiquette demands that you wait at least a week to follow up with a brief note indicating your desire to speak with someone about the position and the skills you can bring to the company.
Knowing how to write a cover letter that follows the rules of business etiquette and displays your talents may well be the precursor to decorating your office space, selecting a health plan, and enjoying an exciting new chapter in your life.