New York Etiquette Guide

How to Tackle Business Etiquette Challenges in France

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Photo credit: John Lamb/Getty Images

Left: Place Vendome

Right: Sorbonne, Paris

by Lyudmila Bloch, International Etiquette Expert

French Business Etiquette: Part 1

France is home to world-famous fashion houses, a free education system, a fantastic food and wine industry, the finest  jewelry, and a workplace culture very different from American’s. Understanding French values and business etiquette can dramatically improve chances of success for any newcomer.

Business manners and workplace courtesy can be confusing for Americans because of the language barrier.  Of course, the majority of businesspeople speak English, and fluency in French is generally not required. But there is a clear distinction in forms of address in French, and one needs to differentiate between the two personal pronouns “tu” and “vous.”  Confusing one with the other could lead to an awkward introduction and a poor first impression. Tu is the informal way to say “you,” and is used for people you know well or feel familiar with, such as children, pets, friends, and family members. The more formal vous is reserved for authority figures, business associates, one’s elders, and anyone deserving of special respect. It also serves as the plural form of “you.” Learn the difference and use it wisely.  When meeting and greeting, a light handshake is common, but the French don’t maintain eye contact.  A simple enchanté (pleased to meet you) is courteous enough in any business or social setting. When meeting with friends, the French give “bisous” (light kisses) on both checks.

Understanding rank and status in French business culture is a big advantage. Normally, their decision-making process is long and bureaucratic. Patience and tolerance are required every step of the way. When attending business functions after hours, do not get comfortable by sporting “casual attire.”   Even in a relaxed setting, you’ll be judged unfavorably if you’re underdressed.  Businesswomen need to pay extra special attention to personal grooming and fine accessories. 

In France, business meetings are often long, drawn-out affairs, with a strict hierarchy observed.  Business conduct is more traditional in France than in America. Therefore, be mindful of seniority and corporate structure. Unfortunately, quick and merciless judgments are made if a newcomer does not demonstrate “fine business skills” such as knowledge of business etiquette and understanding of French business culture. Being invited or accepted into a “réseau” (network) could open doors to future association and collaboration.  Knowing how to socialize with your French business counterparts is a first step in the right direction.