by Lyudmila Bloch, Business Etiquette Coach NYC
We often associate “making friends" with school-age children. However, when at a business-networking event, consider approaching people as potential friends, not just business contacts. You want to find people you share interests with, engage them in a memorable way, and leave them with a positive first impression. After the event you follow up, building and strengthening the relationships. That's very much like friendship. However, business networking events make many people nervous. Here are some ideas to make navigating these events easier.